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Pack B_MMM Building Blocks B03 : Optimize #MarketingMixModeling
🎓 Enrol in the full course on Udemy: 👉https://www.udemy.com/course/fundamentals-of-mmm/ 👉 https://mass-analytics.com/mmm-learning-academy/mmm-fundamentals/ In this video we explain how optimization works in Marketing Mix Modeling (MMM) using saturation (diminishing returns) curves. Learn how to identify saturated vs. under‑saturated ...
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