Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

Nielsen, a global leader in audience measurement, data and media intelligence, today announced the results of its co-viewing ...

Performance measurement: DMAs® offer a standardized geographical framework for comparing advertising campaign performance ...

The holidays are a time of embracing tradition for many U.S. families, and TV viewing habits during the month of December certainly indicates this. Holiday movies are a regular fixture when it comes ...

Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across generations based on ...

Discover how GenAI is revolutionizing media measurement by reducing time-to-insight from days to minutes, enabling real-time ...