A targeted ad campaign by DirecTV is likening this week’s upfronts in New York to “a week-long metaphor” for the pay-TV ...

CheapPostcards.net relaunches with enhanced postcard printing, EDDM, and direct mail services focused on affordability, ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Some factors that play into offline marketing becoming more widespread are the need to cut through digital noise, trying to provide a more tangible experience, and the ease of integration with digital ...

PORTLAND, Ore. (KOIN) — Another employer is permanently shuttering its Portland location and laying off employees. Direct Marketing Solutions will close its Portland production facility and lay off ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The company is substantially ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

A Portland direct mail company this week said it will eliminate 106 jobs because it’s expanding elsewhere. In a notice to state workforce officials, Direct Marketing Solutions said it will close its ...

March 11 (Reuters) - India's drug regulator has warned pharmaceutical companies against direct or indirect advertising of weight-loss medicines, including obesity awareness campaigns that could act as ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

Retail logistics offers a different lens on customer engagement. Campaigns are not only visible at launch, but across planning cycles, seasonal shifts and moments when strategies quietly change ...