67% of Millennials have bought food directly through social media, a study by digital agency Greenpark found. One-third of all shoppers have done the same, with TikTok being the top platform. About 43 ...

Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such as ...

Kwik Fit has launched a new campaign titled ‘Road Happy,’ created in collaboration with VCCP. T The campaign utilizses Ocean Outdoor’s vehicle react technology, which scans vehicles anonymously at ...

Recently, optical retailer Specsavers generated significant buzz on social media by staging a unique experiential out-of-home stunt. The campaign, which involved a branded van positioned atop a rising ...

Pepsi has unveiled a new lineup of female football ambassadors on the global stage. The roster features Alexia Putellas, Lauren James, Caroline Graham Hansen, and Farah Jefry, who will join current ...

Tesco has announced it is offering “hyper personalisation” Clubcard promotions to customers, in partnership with grocery tech company, Eagle Eye. As a result, the parent company of Tesco Mobile will ...

Mobile advertising firm Jumptap has completed a $25m (£15.2m) funding round, with the money coming from existing investors, including AllianceBernstein, General Catalyst, Summerhill Ventures, Valhalla ...

Sports Direct has been named the official title partner of fitness competition HYROX. Ahead of the event, taking place this weekend [4 May 2024-6 May 2024], the retailer will host two days of in-store ...

Warburtons has launched a new campaign led by Hollywood star Olivia Colman. Created by the creative agency Joyful & Triumphant, with McCann Manchester handling social media support, the ad will be ...

Toolstation, has unveiled a major new brand campaign, ‘Next Stop, Toolstation’, aimed at highlighting the essential role of tradespeople and the staff who support them. Created by newly appointed lead ...

eToro has partnered with Google to launch one of the first TV and YouTube campaigns created using Veo 2, Google DeepMind’s advanced video technology. Veo 2, released to the public recently, creates ...

Revolut has launched two new NBA co-branded payment cards, building on its growing partnership with the league. This launch follows Revolut’s roles as Presenting Partner of The NBA Paris Game 2024, ...