Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

About 74 percent of U.S. users aged 13 and up consume YouTube audio or engage in listening-first behaviors on the platform, according to a new study. By Caitlin Huston Business Writer SiriusXM is ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. No one knows precisely how to define what a "podcast" is anymore — and debate around the topic is ...

This is read by an automated voice. Please report any issues or inconsistencies here. Audio agency Oxford Road has announced its discovery of a looming crisis in podcasting advertising measurement, ...

Podcast ad load pulled back in the first quarter of 2026 after a multi-year climb, but the dip appears to be seasonal rather than structural, according to Podscribe’s latest Podcast Performance ...