In my last article, I provided an overview of social CRM and walked through a core use case -- customer service (see How Social CRM Improves the Customer Service Lifecycle). In this post, I want to ...
The fast changing digital economy also sees business increasingly discover that it is not enough to sell products in order to become successful, it is necessary to establish relationships. Each ...
Maximum CRM effectiveness requires the cooperation and support of executives and employees throughout an organization. Many studies have found that active executive endorsement for a CRM project ...
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