Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

In honor of National Girls and Women in Sports Day, the retailer is teaming up with six powerhouse athletes to showcase how the possibilities are beautiful to young women across the country Ulta ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

The initiative reflects the beauty retailer’s commitment to women’s sports, and highlights its efforts to help young girls stay participating in sports by showcasing six athletes as role models. Ulta ...

There’s no denying how far the WNBA has come over the past few years. The league we know now sells out arenas and hosts games that generate higher viewership than ever before. Last year, the WNBA hit ...

Ilona Maher is one of the biggest stars of women's rugby, largely thanks to her huge social media following and her messages around self-love and embracing who you are. Standing out for her muscular ...