Alphabet (NasdaqGS: GOOGL) is moving Google's Local Services Ads into the Google Ads ecosystem as a pay-per-lead Performance Max campaign. The standalone Local Services Ads dashboard is being retired, ...

Google has expanded the booking partners for Local Service Ads from about 20 partners to over 500 partners. That is about a 2,400 percent increase. "We’re vastly expanding booking capabilities for ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Google is expanding LSA categories ahead of its migration into Google Ads, giving businesses more precise ways to target leads. Google expanded the list of businesses eligible for Local Services Ads ...

Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs. Rich content includes service descriptions and special offers. The ...

If you run Local Services Ads, you set a weekly budget, set your own bid, and pull lead reports from the Local Services Ads dashboard. Google is changing all three. Local Services Ads are moving into ...

Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads. Google is significantly expanding booking capabilities for Local Services ...